Over the course of three years, I have led and contributed to a wide range of projects for ALDI, developing new design systems, evolving existing brand identities, and elevating private label offerings to be both distinctive and trustworthy.

Working across multiple categories, I balance strategic thinking with creative execution, bringing clarity, cohesion, and strong shelf impact to every brand. The selected projects below highlight my ability to flex across visual styles, navigate fast-paced timelines, art direct photoshoots and deliver packaging solutions that resonate with shoppers while strengthening overall brand equity.