Hey, I’m Maddie.
I’m a package designer based in Chicago, driven by solving complex challenges and pushing creative boundaries through thoughtful, story-driven design.
My Approach
Collaborative
My approach is rooted in collaboration and strategic thinking. I work closely with partners to understand the brand, consumer, and challenge, creating packaging that’s clear, engaging, and effective.
Iterative
My process is intentionally iterative, allowing ideas to evolve and strengthen through collaboration. Through exploration and refinement, I shape a solution that captures brand identity while balancing creativity, clarity, and functionality.
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Strong Working Knowledge of Leading AI Platforms and Tools
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4+ Years of Package Design Experience
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Concept Development and Visual Storytelling
Hubbba Bubba X Skittles
Packaging design and brand collaboration for Mini Gum, a colorful, playful product merging the energy of Hubba Bubba and Skittles.ct
Case Studies
Comfort Zone
Packaging design for a new product from Comfort Zone, a brand dedicated to supporting calm and balanced behavior in cats and dogs.
Get in Touch!
I’m always interested in collaborations or just talking design.
Email: maddiehilling@gmail.com
I aim to respond promptly and would love to hear about how we might create thoughtful, impactful packaging together.